What is landing?
The concept of the landing page, as, in principle, the design of the landing page, came to us relatively recently, according to the official version from the USA, 10–12 years ago. In fact, this is a one-page selling website created for the sake of one single goal: to prepare and bring potential customers to the purchase of a product or service.
What distinguishes a landing page from a regular site? Well, firstly, there are no complicated navigation grids on it. Secondly, there is no menu. All links that are on such pages lead mainly to the “order” or “leave a request” section. And, thirdly, landing captures from the first minutes and does not let go until you scroll right up to the footer. Ideally, of course :). Continue reading