Error the Internet.
I want to note that the errors of online stores directly affect their income. And serious errors of online stores lead to their closure. This article is intended for ordinary people who want to start their own business, namely to open an online store. Errors online stores described in this article are often allowed at the stages of planning and creating a store , as well as at the initial stage of its development.
At ease | errors on the lists
Divide error on the Internet it is possible to correct mistakes and those mistakes on the Internet that are easy to fix. Irreparable errors of online stores, start with the wrong type of product. For example, You are going to sell computer components or household appliances / Stop! Are you really going to sell them? Do not make people laugh, Your online store will need to scrape off the soles of the “giants” of this industry, and You count losses. If the theme is chosen incorrectly, neither promotion nor the best prices will help. It’s like that to compete in Formula 1 these cars on the grandfather Zaporozhets. In the list called “the main mistakes of online stores”, the mistake in choosing the type of product — in the first place.
Conclusion: you need to soberly assess their strength and very carefully study the competition in the area in which you want to trade.
some bugs on the Internet lead them to bankruptcy
Suspicious | price error on the Internet
Popular mistakes on the Internet seem trite, but they are made of the matter. The low price method will work well in the market, especially if You sell at the lowest price of tangerines before the New Year. However, such dumping prices, colleagues can sticks in the wheels to cram. And in Internet the at all another matter: low the price, as curse, look at which people be going faster on the other site. Why? It’s very simple, it should be the same + — on all the online stores, otherwise it “divorce” and “Scam” on 99% (if not the auction type, EBay and so on.).
In the list called ” typical errors of online stores “, the error is too low “suspicious” prices in second place.
Conclusion: in order not to step ankle-deep into a puddle called ” mistakes of online stores “, weigh the prices well and, even if there is an opportunity to make them significantly lower than the competitors, do not do it! Save this opportunity for promotions and special offers. Too low price, automatically in the eyes of people becomes suspicious, there are doubts about the origin of the product, not a fake, not marriage and so on.
Meet on clothes | errors on the Internet
The owners of the Internet shops are often spending on their advertising and promotion is a lot of money, but can be common mistakes on the Internet. Often the product range is well chosen and the prices are OK, average, but the business is not going. And how does he go when error on the Internet, holding down his arms and legs. Namely: unattractive design of the online store, ugly photos of products made by the phone, on the office table or at home on the couch, on the background of the “carpet”. So happen to order a photographer and make a photo session of the product, then the pictures need to be made of the same size, on the same background, better on white. Do not repeat already known, other people’s mistakes online stores, You have enough of Yours. Further errors online stores complement, unsuccessful product descriptions and grammatical errors in them. In the ranking called ” common mistakes of online stores “, errors associated with the design and convenience of the online store, along with the quality of photos and clarity of product descriptions in third place.
Conclusion: if you Want to go well — do not fill 76 gasoline. You should pay special attention to such things as: design, quality photo products, full description, no grammatical errors, the presence on the site of photo certificates and licenses, etc. do Not ignore any details, errors online stores can play a cruel joke with You and You will earn less than you could. From this and the result will be disappointing.
No answer | error is the Internet.
Popular mistakes on the Internet are so predictable, such as poor communication with store representatives. A bad connection is a big problem, and if a bad design, which is also on the list of errors of online stores, is controversial and not critical, then a bad connection is unacceptable ! In Ukraine, online trade is not carried out in the same way as abroad: click the mouse, walked credit card and brought the goods. No! We have an order, then call the Manager, who clarifies, advises and sells.
In order not to repeat the common mistakes of online stores, think in advance about who will answer customers ‘ calls and who will call customers on applications. To do this, you need to attract additional people: people call them operators, they proudly call themselves sales managers. These people should be well versed in the products, be polite, and always, and not only when the owner is behind! Nothing so quickly discourages the desire to make a purchase as impolite and incompetent Manager, or lack of response. In the cohort called ” common mistakes of online stores “, the error of poor service, or even just communication with representatives of the online store, in fourth place.
Conclusion: do Not make mistakes online stores, those who do not have online stores. At first, the role of the Manager may well perform Your wife, with Bluetooth headset, which will answer the calls and at the same time cook in the kitchen soup, while her husband will send the goods by mail or carrier. But this is a temporary option — then you need to hire people to teach them.
almost all errors on the Internet fixable
Those errors online stores that are described in this article are common and allowed. But almost all errors of online stores can be corrected. However, there are fatal errors of online stores, one of these I think is not the right type of product, with insurmountable competition from serious players. Doing online business is not easy, no one is immune from errors, but I hope this article will help — to prevent common mistakes online stores.Read also other articles on our website.