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All about web design trends

This is absolutely true for web design, as often a certain design movement is born, gets support, and then many sites either borrow it or stay away from it. Be that as it may, trends help us to observe the General direction in which the design world can move in the coming months or years.

Advantages
There are several advantages of trends in the web design industry. First, they help us better predict where the industry will move in the future. Trends appear for a reason, and are important for understanding the principles of development of the design industry for months to come. Trends help to develop professionally, as often to update sites encourage in those companies where “heard the ringing” and want their website to match it.

However, some areas do not necessarily relate to the field of design. For example, the content-first strategy was initially considered a trend (along with adaptive design, believe it or not!), since it was a popular way of introducing content into the design. Such trends are very welcome because they improve the processes of building and creating design for the Network.

Disadvantages
But the trends are not so good. While in some ways they help keep up with progress, it also means that websites are very quickly starting to look or feel outdated, even if they are only a year or two old. Thus, creating a website design according to the fashion trend can be risky.

In addition, the trends – they are all: fashionable and popular. Many people have problems with certain design styles or trends, such as the “flat” design now on the crest of the wave, as this means that websites look very similar or have the same styles. Some believe that trends do not encourage creativity, but simply force people to follow the crowd instead of showing ingenuity and trying to create something unique themselves.

Examples of current trends
There are many examples of modern “trends”, and I put this word in quotes because some of them are no longer trends.

I myself prefer to call it “pure design”, but here and then we, like everyone else, will call it “flat”. Flat design is one that is created without additional depth simulation, such as textures, (visible) gradients or 3d perspectives, and instead uses a more “flat” aesthetics – very clean and clear.

This approach is used by such large companies as Microsoft (in Metro, Windows 8, Skype, etc.), Apple (in iOS7) and Google (in the design of all its products).

I believe, in fact, flat design is the understanding of what is a Network and not a forced application of her almost realistic “brick and mortar” ideas.

The Layervault website is fine, but it definitely follows the now-ubiquitous “flat” trend. It probably played a role in his concept.

The Fostr site has stunning , and they rather belong to the “flat” .

Blurred background headers
This is a popular destination that seems to have moved forward dramatically over the past year. Many websites have embraced the idea of a large, often full-width, header at the top of the website – but this time it is blurred so that the text can be easily overlapped.

This is only a small trend, but it shows how quickly websites start to look similar. However, if you have a good photo, it is a way to demonstrate individuality and make the website a little more unique, especially if you find a way to make this area interactive for users.

In Cage, a blurred photo is used as the background title, on which there are screenshots of the products at the top.
On the Hipstamatic website blurred backgrounds are compensated by beautiful colors and a brilliant interface of one of the applications.
Web text markup
At first, as many believe, it seems just a trend. However, with the constant development and updating of browsers, I doubt I’ll ever see this property go away. This is actually the side of the web design. Now, after the appearance of CSS3 and @font-face, you can Express your design and brand ideas in the Network through the typographic markup of the text in a way that was unthinkable before. Whereas previously we could only use “safe” websafe fonts, such as Georgia, Arial, and so on, now we have the ability to use them as much as we need – as long as they are compatible with web fonts.

Along with @font-face, there are websites and services that offer an easier way to integrate these great fonts into our websites. Here are some of them:

Typekit

Fontdeck

Fonts.com

H&FJ cloud.typography

Google Fonts

Browsers are constantly evolving, and the possibilities of web fonts offered to us as designers are enormous. Websites are now expected to become more creative, and web fonts are just one way to do that.

Ampersand (a conference on typography!) makes excellent use of web fonts throughout the site to provide information about speakers and more.

Responsive design
And another thing is considered a direction (or at least a buzzword in 2012/2013. and therefore a trend for people not engaged in the web industry) is responsive design. Although it has existed for several years, but is still relatively in infancy.

However, I do not consider it a trend at all. Many studies and statistics have already been established and we prove every day that the use of the Network on a device that is not a laptop or desktop computer is becoming more and more frequent. Adaptive web design has come to stay: at least for now all these devices will be used.

What does the future hold?
Although, like most people, I personally believe that trends should encourage us to work differently and not follow the crowd, yet trends should have their place in the sun, and they are important enough. Trends give us an opportunity to understand what society and the rest of the world think about the design industry and how they see what we have done.

Trends help to identify what is popular and works well, as there are many aspects (sometimes just small facts) that can help us in future projects. And if you don’t like trends, you can ignore them and achieve your own unique design.

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