Psychology of web design: playing in a new way
Psychological aspects of design
There is no need to prove the link between psychology and web-design. This is obvious, if only because the transmission of information through the means of Internet resources has clear laws and principles of perception based on the same laws that apply in practice psychology in everyday life, business, advertising, relationships between people, in the end. What is important here? Color, text, graphic pictures …
The visitor enters the site, begins to consciously and unconsciously read information. The feelings that awaken at the same time, and there is actually a psychological reaction – positive, negative. All this is possible to calculate, analyze, correct – you just need to know how.
To invent, as usual, nothing is needed. For dozens of years, scrupulous scientists collected knowledge, formed effective conclusions, reflected the information obtained in tons of works on psychology for all occasions.
To succeed, you need to correctly dispose of this knowledge and put it into practice in order to influence the mood and behavior of your visitors, in general, to control the situation.
4 components of success
Today I want to give you the most useful information, so without further admission, we turn to practice. In web design, there are only four main components that significantly affect the psychology of user behavior:
The design of the text.
You need to learn how to operate them perfectly, then you will never have problems creating popular resources. Let’s take it in order.
Space. The organization of the space of each web page of the future site is the main sticking point, both at the training stage and at the moments of creative crises of already experienced masters. Space is a priority of any project, every centimeter must be taken into account.
Well, for example, “white area”, part of the canvas without visual filling. This is an essential element, its task is to increase concentration on important accents, rest for eyes, etc. You should not ignore it. Or “the principle of minimalism”, which obliges to reduce to the minimum all blinking, chaotic, too complex for perception is secondary.
Content The design frames the content in the required frame. Do not forget that visitors come to the site for information in the first place, and only then for creative special effects and other tinsel. Everything matters: the number of characters on the page, the width of the line, indents, headers, etc.
Do not obscure the text with visualization, each element take its place. Keep track of the purity of the content, the correctness of the links, the relevance of the data provided, the absence of elementary typos. All this can negatively affect the attitude to your brand, and, by the way, transfer from the web to real space.
The design of the text. Separately focus on typography. Once again I remind you that the design of the text can cause much more indignation among visitors than even not too relevant information in it. No need to chase immediately after all the achievements of CSS, to implement in one project all possible fonts, fancy letters and frames of letters.
Each style has its own, generally accepted font: official, solid, academic, news, technical, futuristic, elegant, prestigious, etc. Learn how to catch this fine line between them.
Further, the construction of the text, its readability through intervals, paragraphs, air in lines, sizes. Typography also raises issues of color solutions in the texts, on what background what color to write, how not to ruin your site before its birth.
Colour. We will talk about colors separately, the psychology of colors in web design is generally a very responsible and extensive topic. Color can convey everything: feelings, emotions, to convey the most important. Modern designers rarely (especially when it comes to commercial projects) experiment with colors, for most cases they are already selected and work successfully. I will give a couple of examples:
Sites dedicated to natural cosmetics or household chemicals are 60% green – it helps to associate them with nature;
sites of high-tech products use blue color – reliable and confident;
if it is a culinary site, 70% of it will be beige and creamy color, causing appetite and association with air cream;
Yellow is energy, it should be searched on sites about active recreation, sports, especially in combination with gray and turquoise.
Riddles of color: otgadki near
There are many factors that influence how a person perceives information:
someone easier to handle the visual range;
someone better to hear once;
and someone perceives phenomena exclusively tactile.
But with all this, the psychology of the impact of color works about equally at all. This is due to the world around us, natural phenomena that have the same color in all corners of the world.
For example, red is danger, white is purity, orange is warm, and so on. Each hue has an emotional color, so we can safely say that the psychology of colors in web design is not an empty sound, but a working scheme.
What do you as a web designer need to learn in this direction?
Firstly, the psychology of behavioral factors of various categories of users. You need to know: who is looking, why he is looking, how he reacts to color signals, etc.
Secondly, the rules for developing a website design tailored to the psychology specifically for your target audience.
Third, the basics of color coding information. For example, the most effective modern methods are size coding, curvature differences, brightness, spatial orientation and shape.
Fourth, the methods of focusing and constructing an associative series.
Instead of conclusion
If you want to always pursue the task when developing projects of various sites, you cannot do without knowledge of psychology. You need to create your own unique set of tools through which you will impact on visitors. In the end, this knowledge will be useful to you not only in the sphere.