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Features of the profession and key responsibilities of a web designer

To make it easier to understand the main tasks of the representative of this craft, for a start it is worth considering its basic definition. The profession of “web designer” implies a business related to the development of the appearance of sites, the creation of their layouts, as well as layout (depending on the requirements of the customer or employer).

A representative of this case should have an artistic taste and, of course, education at an appropriate level in order to clearly understand how to solve the tasks set before him.

If we talk in general about what the web designer does, it should be noted that his key competence is to work on the appearance of the site and the universal display of the created web page on various devices (phone, tablet, standard or widescreen monitor).

A web designer should be able to find a middle ground between “comfortable,” “beautiful,” and “how the customer sees it.” And this is quite an easy task.
Today, this profession is popular not only because of the large number of web pages on the Internet, but also due to the ability to work remotely. Imagine that you drink coffee at a London restaurant, while simultaneously implementing a project for Valery Leonidovich from Krasnoyarsk, and tomorrow you’ll have an order from some Almaty, which you can do on holiday in Berlin. Cool, is not it?

This is how some professional web designers work, combining their craft with travel. Due to this advantage, the prestige of the profession in recent years has grown substantially, making it an order of magnitude more attractive than other alternative options for young students who want maximum freedom and financial independence.

However, at a certain point there were too many web designers on the market, while few were good ones. Despite the rapid development of Internet technologies, there is a crisis in the industry; therefore, in no case can you put a crown on your head in time.

Be always on guard. Evolve. Only those who work hard and improve their skills achieve real success in web design.

What are the responsibilities of a web designer?
The basic principles of what the web designer does are covered, we now turn to the study of his duties. Again, their total number depends on your format of work in this direction, the choice of strategy on which you want to work, and other factors. From the basic set of responsibilities of a web designer, the following should be highlighted:

development of design sites and individual web pages that solve specific problems of clients;

designing layouts of future websites or individual web pages;

the creation of various icons and other graphic images for sites.

Among other duties of a web designer, which increase his demand and level of payment, we can note the following:

design development for printing products (business cards, catalogs, etc.);

creating logos, corporate identity brands and companies;

flash animation development;

site layout;

customization and personalization of CMS.
Layout and programming, of course, have no direct connection with web design, however, most customers and employers welcome such universalism in the skills of performers and employees, so they certainly will not be superfluous. Plus, wages in this case increases by an order of magnitude, because it is easier for people to order everything from you at once, if the level of trust is already high, rather than wasting time searching for additional specialists.

What are the requirements for a web designer?
Requirements for the representative of this profession may be different. It all depends on whether the person will be engaged in it, working for himself (his own studio, freelancing), or it is a hired activity in the company.

But there are basic skills, without which your qualifications in this field are enough just to clarify how much sugar to put in coffee to colleagues in the shop. A professional web designer should be able to develop all sorts of graphic elements, understand the creation of various variations related to navigation, think over the optimal arrangement of information blocks on a web page, etc.

Doing all of this is necessary taking into account the fact that your every action is reflected in the speed of loading the site, which must be reduced to the lowest possible indicators.

Of course, knowledge plays a big role in this area – the wider the range of information that a specialist owns, the higher the level of his capabilities. However, it is important to remember that super-secret knowledge, training courses, diplomas and other information discos do not have any weight if you cannot put them into practice.

A huge role in this issue plays a portfolio. With it, you can evaluate the practical activities of a specialist, and not beautiful words. Thanks to the portfolio, the customer himself will approximately understand how many years the performer has been working in the relevant direction, and what is the level of his skills.

Therefore, it can be concluded that the shortest path to a web-design master is to constantly practice and study new information necessary for specific tasks, and not for “general awareness”.

What should a web designer know?
Finally, consider the information that a web designer needs to know to complete successful, effective projects. The basic list includes:

a high level of knowledge of graphic editors Photoshop, CorelDraw, Illustrator (the wider the range, the more features);

ability to work with Flash-animation;

mastery of layout programs, as well as HTML and CSS at a basic level.

I will also share with you what a web designer should know and be able to sell his projects more expensively:

know the basic principles of site usability;

be able to develop and visualize various user interfaces;

understand the features of the functioning of Android and iOS;

have skills with infographics.

Now you are more widely aware of what the work of a web designer is, and you have learned the key areas in which you need to develop further. In the next issue, we will analyze an equally interesting topic related to this profession, so I advise you to subscribe to the blog, so as not to miss the release of a new article.

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