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Rubber web design. What and where will we stretch?

When developing a website, the webmaster should, first of all, build on the goals of the project. If it is important for the customer that the web page can adapt to any monitor screen, then a rubber (adaptive) design will come to the rescue.

This format got its name due to the fact that its width is not set in pixels, but in percentage. With it, the page will open on the entire screen of the monitor, regardless of resolution.

In order for your career as a web designer to develop rapidly, it is imperative to explore this area. Many customers with already collected loyal customer base are particularly demanding at this moment, because they want to provide their users with maximum convenience.

The origin of the rubber web design
As an interesting observation, we can note the fact that in our country specialists began to perceive “rubber” web design from a positive point of view earlier than in the west. The fact is that a large number of narrow-minded printers came to this area when the web direction was born.
Foreign experts simply did not realize the possibility of creating unfixed graphic developments. But the concepts of “web” and “design” came to us almost evenly, as a result of which developers perceived such visual flexibility of the image as usual creative freedom.

Is rubber and responsive web design the same thing?
Often, people confuse these two concepts, however, they are not purebred synonyms of each other. Adaptive web design involves working with different site layouts in order to create maximum convenience of their use on various types of devices, taking into account various screen resolutions.

It “reasonably” adjusts the overall picture to the screen depending on the size of the display on the device. Well, rubber design is, in fact, one of the elements of responsive web design. He, in turn, only makes changes to the proportions of the web page.

Thus, it can be concluded that responsive web design is a combination of rubber as well as other progressive improvements. However, confusion may sometimes arise from congenial definitions. It is especially unpleasant when disagreements in this plan occur with the customer, so be careful and always specify what the client meant when talking about the rubber design of the site.

Advantages of rubber web design
Thanks to the rubber design of css, you have the ability to develop a web page that would fill all the free space of the browser, regardless of screen size. If there are any changes in the parameters related to the resolution, the whole structure of the site will again adjust to the updated conditions. Miracles and magic, is not it?

This feature ensures the fact that the web page will completely occupy the browser window, regardless of whether the picture is displayed on the HTC baby or on a 20-inch widescreen monitor. That is what can be attributed to the main advantage of rubber design.

Those users who have small monitors do not have problems with horizontal scroll bars, but at times they are worried about the owners of large widescreen cameras. Consequently, in this regard, the latter will be able to fully enjoy the picture, because the entire display area will be effectively used.

If we consider the question of which sites will be suitable for rubber web design, then everything depends again on the goals of the customer. This visual flexibility will look good on those sites where the priority is to place the maximum amount of content on one web page, and aesthetic standards fade into the background.

It is based on this rubber web design is widely used when creating news portals, blogs, as well as various information sites. In these cases, its use is most appropriate.
Disadvantages of rubber web design
In addition to the positive aspects, this web design has some specific drawbacks. One of them is that, in fact, the final result of “auto-adjusting” the page under certain screen resolution conditions is unpredictable. Some graphic elements on the site may suddenly appear in another place, as they have been supplanted by neighboring colleagues.

Another disadvantage of this “rubber” is the fact that the page load with it can increase by 2-3 times compared with the standard duration. This happens because of the pickyness of some browsers to the layouts of pages of this format. They cope with the task of displaying elements of variable width, which also increases the risk of visual errors.

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