Popular Web Design Styles
Site Style Classification
Currently, there is no single classification of web design styles. And this is not surprising: each resource is unique in many ways, and the style of the site is not an exact science and does not have clearly fixed rules. Highlight the main criteria by which you can classify sites:
Structure (minimalistic, complex, 2-3 column);
Color scale (black-and-white, multi-colored, light, dark);
The number and level of graphics (standard, clean, art);
Theme or decoration (magazine style, gothic, “cartoon” style, futurism, retro, classic, grunge, etc.).
As you already understood, in design, as well as other types of art, there is a huge number of artistic trends, ranging from the Romanesque style of the X century and ending with futurism. In general, in the styles of web design now there is complete confusion, as for me.
Some people think that by creating a portal with a 3-column structure, they are laying a new direction in design. And if you dig deeper, it turns out that they don’t know what specific style their website belongs to, and what they are like. Let’s figure it out.
A website with a minimal structure is either concentrated on a certain main element or consists of one 1-column page;
2nd and 3rd column structures are more common. They can be used in various types of sites: blogs, informational, corporate, etc .;
Complex structures are usually created for Internet portals, news sites, and other resources containing many blocks and columns.
The site structure must necessarily correspond to the monitor resolution on which the user will view it. Web design masters are well aware that the most popular resolution is 1280×1024, so it is necessary to adapt to it, first of all, when creating a style in web design.
You can, of course, make a rubber layout that will stretch the entire width of the screen. However, this option has its drawbacks, compared with the fixed. First, the rubber layout is several times more expensive. Secondly, on high resolution monitors, all elements of the site will crawl, and the information on it will be distorted.
A more sophisticated rubber version is the adaptive design. It can display a different number of columns, depending on the resolution of the monitor.
I urge all those who continue to litter their site with special effects, urgently stop. This trend has long been a thing of the past. Modern style in web-design does not welcome any crazy backgrounds, no flickering sliders, or music screensavers.
Both web developers and users have long passed the stage of denying minimalism and realized that the simplicity and cleanliness of the site is the key to its maximum convenience, functionality and mesmerizing aesthetics. Sites devoid of bloat, loaded many times faster and longer keep the user’s attention in focus, which has a positive effect on ranking and conversion.
But do not confuse simplicity with boredom! The style of site design should be fresh, original, attractive. I will offer you some interesting styles that will be useful for both novice web designers and experienced professionals who are in search of inspiration.
Hipster style (grunge)
This dark and brutal style is one of the most popular in web design today. I personally am in awe of his uncouth elements. This style ideally fits the idea of minimalism. It is characterized by a combination of sharp shapes with rounded corners and clean or harsh urban backgrounds. Within this style, you can also demonstrate real homemade things as background images (village signs, brick walls, wooden boards, virtual ribbons, stamps).
The secret of the unquenchable popularity of minimalist sites is in their focus not on the design, but on the content. On a neutral background, the fonts look clearer, while product images look brighter.
In general, the basic idea of minimalism is a contrast. It is achieved by using color accents that are strategically positioned to maximize the user’s gaze, as well as by visual hierarchy by contrasting fonts and backgrounds.
Card Style (“Metro”)
A very interesting option, ideal for sites that need to provide a significant amount of information in a digestible form. In this style of web design, all content is distributed into cards of a single modular grid, as in the start menu of OS Windows 8.
The bright and expressive design of “Metro” is inherently minimalistic, easily loaded and adapted to various types of devices, and at the same time it manages to provide endless possibilities for a creative impulse. Its characteristic features are flat elements without shadows and gradients, bright color accents, tiled structure, interesting fonts.
Of course, in this article I did not describe a small part of the whole styles existing in web-design – this topic is worthy, perhaps, of a whole treatise. The main thing you need to remember when choosing the design and structure of your site is what will distinguish it from other resources on the Internet. Set clear goals and objectives. Take time to define the style of the site. Do not forget to also take into account the corporate colors and corporate identity of the company for which you are developing web design.
Learn and develop in both a creative and logical sense. Create unique designs “for people” with a well thought out structure and usability. Then your creation just will not go unnoticed by users.