Effective web design – what is it?
If you want to achieve serious heights and build a successful career as a web designer, then you definitely need to know the key criteria for evaluating the effectiveness of work. Such information will help to instantly determine the quality of the developed projects and constantly improve in this matter.
The essence of effective website design in words sounds simple enough, but in reality this process looks a bit more complicated. It consists in developing a beautiful and convenient visual that would be focused solely on your target audience, on people who make a profit in the form of monetized visits or by placing an order for the goods or services offered.
How do users behave on the site?
In general, the behavior of visitors on the website has a similarity with the actions and thoughts of people in offline clothing stores, products, etc. First of all, users embrace the general visual, randomly move from page to page and view excerpts of text on which they consciously or an unconscious emphasis. Then people click on the link that caught their attention or on the link that at least more or less meets their expectations.
However, not everything depends on the external component of the site design, the accuracy and quality of the content also plays a big role. If the resource has the most delicious material that you want to eat for breakfast, afternoon snack, lunch and dinner, then people are usually willing to endure all the visual flaws and all sorts of ad units. That is, you can come to the conclusion that unnecessary problems with web design sites are unlikely to somehow be displayed on the overall process. Work not for beauty, but for the convenience of functionality and ease of usability.
To learn how to create effective website designs, you need to clearly understand the system by which the human eye examines a web page. If you sincerely believe that people go to the resource and study all the information presented, you will have to blow the house of hope in the wind of change in your mind. Analysis of the page on the site among visitors is approximately as follows:
As you can see, people do not admire the subtleties of web design and do not read all the proposed material from beginning to end. They only scan certain areas of the page, managing to assimilate information while they cling to certain “anchors”.
What does effective web design look like?
Below are 5 signs of effective web site design, based on the development of which you can create cool, modern projects:
1. Clear page structure.
Surely you have met many sites of well-known companies on the Internet, the design of which seemed to you quite standard and simple. I can state with confidence that such projects were developed using a special grid.
She is responsible for keeping everything in place and maintaining the effect of stability and orderliness. Maybe these sites look simple, but they have tremendous efficiency due to their convenience. Consequently, web pages should have a clear structure that would make it clear where the beginning and end of a particular content block are located.
Each website has dynamic and static content. On their main elements with the help of special professional , you can deliberately put accents. Such actions are carried out in order to focus the attention of visitors on certain information that the online store, a news resource, etc., wants to convey.
It is quite obvious that a catchy picture will act an order of magnitude more efficiently than a text; in turn, the highlighted words look more noticeable than usual. Focusing should be given special importance if you want to improve the efficiency of web design.
3. Beautiful, readable font.
Any master of web design always falls under the temptation of the famous “font game” that customers offer to play. However, top experts continue to stand their ground and say that the text should be drawn up as simply as possible in order to improve its readability. Therefore, save your creative to other areas of web design and follow the established standard.
The use of 1–2 fonts is now in trend, the most popular of which continues to be Times New Roman. But it is not necessary to use it, if your version is more harmoniously combined with the visual of the developed design for the site.
4. Single visual style.
When choosing images for the content zone and the graphic component of the developed designs for the sites, it is necessary to use one common style. Compliance with this rule will significantly improve the user interface, which, of course, will reflect on the beauty and balance of the visual image. The general style can be maintained by selecting the same frames, similarity of geometric shapes, the same shadows, sizes, strokes and so on.
5. Restraint color palette.
Modern monitors reproduce millions of colors, however, a competent web designer knows that it is better to limit yourself in this regard. The picture should look soft and not burn the eyes of visitors once again. It is recommended to use no more than 5 colors.
I thank the readers who have read the article to the end, and I look forward to receiving any feedback from you in the comments. I hope today’s material on how an effective web-design should look like, was useful to you, and I should develop this topic further.