Advantages and disadvantages of online store
This article is for those who want to open their online store. In it I will talk about the main pros and cons of this type of business. What is online store? How do you make purchases and pay for goods through it? Who online store will bring additional profit, and who better to abandon this idea?
in other words, the online store is a site with special functionality. Two main differences that distinguish the online store from the usual site — a catalog with product categories and the ability to order them.
Ordering goods, or the first advantage of the online store.
The first is a very significant advantage, which has an online store: no need to go anywhere, stand in traffic jams, spend time on the road and money for fuel, wind kilometers of hypermarkets in search of the right product, stand in queues. A person sits in his comfortable chair — at home or in the office — with a Cup of tea, opens an online store and orders goods.
In the online store, the customer has a virtual shopping cart, in which he adds products and, as a result, orders them. The client chooses the product and just presses the magic button “buy” — all — goods ordered! Simple and convenient — is not it? After the customer has made an order, it is received by the administrator of the online store, after which it processes it. Depending on the scale, the online store administrator can be a Manager for the sale of goods, and the owner himself, directly. Then you need to contact the client: call and clarify every detail of the order, provide detailed information about the product, offer analogues, explain where and how to get the goods, offer payment methods, etc.
Delivery of goods — as the second advantage of the online store
Another advantage that has an online store — delivery of goods to your home or office. When the order is accepted by the store, the goods are sent in the way that the customer has chosen. The most convenient option is the delivery of goods home or to the office, but this often applies to the capital and major regional centers. More often, the goods are picked up from the warehouse of the carrier, at the post office or at a local representative office, which should buy.
Payment — as the third advantage of the online store
Most often, the goods are paid for upon receipt at the carrier’s warehouse or at the post office in cash. Non-cash payment involves prepayment and confirmation of payment by sending an e-mail scanned receipt. Also, in online stores practiced e-money payment Web Money etc. and, of course, credit cards, Internet cards, but such methods are not used so often.
Who should open an online store, to whom it will bring profit?
Below are some of the conditions and factors necessary to create a successful and profitable online store:
Experience in trading will be a significant plus in working with the online store
Arrange an entrepreneur — it will be required for registration of contracts with carriers, mail and various banking operations.
Previous experience with groups of products that You will sell will allow You to do business more efficiently, especially if You already have established channels for the supply of goods.
Having a car will allow You to be more mobile and faster to solve delivery issues.
Collect start-up capital in order to create an online store and promote it
Better, if You have in the early will the other the main source of income (business or work)
If you don’t have the listed factors, maybe it’s better to postpone the idea of your online store until better times.
Remember: online store is a full-fledged business!
Online store, with the right approach, can eventually become Your main business and make a profit, but you need to understand that the online store will start to make money immediately. This is a full-fledged work, business and consists of the following components:
The abundance of goods, namely: writing of product descriptions, search and publishing photos of goods and so on.
Order processing and customer service
Delivery of orders to customers: to do this, you need to take the goods to the carriers, to the post office, courier services, etc.
Advertising, website promotion on the Internet, because potential customers just do not go to it.
So, wanting to open your online store, weigh all the “pros” and “cons” and forward to success!