What is landing?
The concept of the landing page, as, in principle, the design of the landing page, came to us relatively recently, according to the official version from the USA, 10–12 years ago. In fact, this is a one-page selling website created for the sake of one single goal: to prepare and bring potential customers to the purchase of a product or service.
What distinguishes a landing page from a regular site? Well, firstly, there are no complicated navigation grids on it. Secondly, there is no menu. All links that are on such pages lead mainly to the “order” or “leave a request” section. And, thirdly, landing captures from the first minutes and does not let go until you scroll right up to the footer. Ideally, of course :). Continue reading
To make it easier to understand the main tasks of the representative of this craft, for a start it is worth considering its basic definition. The profession of “web designer” implies a business related to the development of the appearance of sites, the creation of their layouts, as well as layout (depending on the requirements of the customer or employer). Continue reading
For the construction of any building requires certain building materials. As a rule, for each type of structure they always remain the same, only the form and the overall design of the buildings change. The same is the case with the development of sites.
If you want to become a professional master of web design and consistently carry out high-quality projects that allow customers to solve certain problems (increase in sales, increase the convenience of functionality, etc.), then you should know about all the “building materials” of this direction. Continue reading