1. Serif fonts
For a time, sans-serif fonts dominated the web typography world. Such beautiful fonts as Maven Pro, Futura and Helvetica Neue were on our screens, they became “must have” for an ordinary designer. However, now serif fonts are coming back into fashion (not only in their standard form, but also in more fun, upgraded versions).
In our eyes in 2016, serif fonts gained popularity, more and more font designers began to develop modernized versions of serif fonts. Slab Tall X, Justus and Novello fonts have changed the very approach of using serif fonts in web design. Continue reading
If you want to achieve serious heights and build a successful career as a web designer, then you definitely need to know the key criteria for evaluating the effectiveness of work. Such information will help to instantly determine the quality of the developed projects and constantly improve in this matter.
The essence of effective website design in words sounds simple enough, but in reality this process looks a bit more complicated. It consists in developing a beautiful and convenient visual that would be focused solely on your target audience, on people who make a profit in the form of monetized visits or by placing an order for the goods or services offered. Continue reading
Imagine the performance of Rowan Atkinson without these pauses. Not very funny, because it is silence that makes the joke funny. This silence has a very important task.
The same can be said about music. Although there it can only be a lull before a sharp increase in rhythm, and not complete silence. In both examples, silence is a critical factor in attracting attention. Empty space works the same way. In web design, areas without text and images are referred to as empty space. Continue reading